The religion's
grandest gathering
of the year
- Client: Dettol
- Year: 2022
- Service: Digital Platform Handling & CC
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- Influencer Marketing
- Digital Platform Handling
- Content Creation
- Strategy Planning
- VR, AR, & Metaverse
- Production
Hajj campaign where Dettol’s new product range, PURE, was introduced. Comprising of 0% Alcohol and 0% Fragrance, PURE became the best Health and Hygiene partner during Hajj. To carry the brand’s campaign to its zenith, bespoke digital and conventional assets were developed, along with a staggering Digital Video Commercial (DVC) which created a connect between the Muslim consumer with the pilgrimage and their religion’s grandest gathering of the year!
