Dettol enters the
New Aeon
with Expo 2020
- Client: Dettol
- Year: 2021
- Service: CC & Strategy Planning
Scroll
- Influencer Marketing
- Digital Platform Handling
- Content Creation
- Strategy Planning
- VR, AR, & Metaverse
- Production
Dettol partnered with Expo 2020 as the Official Hygiene Partner for Dubai. We planned to take Dettol’s hygiene message of Sustainability, Mobility and Opportunity across all digital touchpoints of consumers to communicate and deliver the brand message and the campaign’s manifesto.
A manifesto to create awareness, consideration and conversions through all digital methods by using bespoke and impactful digital content, and effective communication, keeping the brand’s promise of ‘Protection’ as the core of the whole campaign.
A manifesto to create awareness, consideration and conversions through all digital methods by using bespoke and impactful digital content, and effective communication, keeping the brand’s promise of ‘Protection’ as the core of the whole campaign.
